Expect SRT's push to move upmarket to be hinged upon this latest Viper. Expect more details to emerge shortly, as the 2013 SRT Viper should debut at the 2012 New York Auto Show in April.

Known as ‘Stryker’, the new serpent logo becomes the third in the Viper family, following ‘Sneaky Pete’, who lived from 1992 to 2002, and ‘Fangs’, who held pride of place from 2003 to ...

We’ve been seeing a new Mini logo pop up on concept cars, merchandise, and on the brand’s website. The BMW-owned premium brand just made this clean new logo official and it will start ...

The current logo dates all the way back to the brand's rebirth under BMW in 2001, and was inspired by the 1990 Mini Cooper badge, which itself drew influence from the Morris Mini Minor emblem. The ...

Starting with what we know for sure, the SRT Performance Division will encompass more than just Dodge. At the end of the clip, we see the SRT logo appear along with Dodge, Ram, Jeep, and Chrysler.

Eagle-eyed Mini fans will also note that the logo has already been used by the brand, most recently on the nose and tail of Mini’s two most recent concepts; the JCW GP Concept and Mini Electric ...

Mini has also revealed a new brand identity including a new logo, font and visuals. The automaker says the new brand philosophy “eliminates all that is not essential to make room for what ...

Look who stopped in to pay a visit to Jay Leno. The crew from SRT dropped off the 2013 Viper for our favorite denim-clad TV personality to play with for a spell. Leno owns two Viper models himself ...

Dodge deserves credit for not just building the supercharged 6.2-liter HEMI V-8 Hellcat engine found in the{}Challenger SRT Hellcat and Charger SRT Hellcat, but also for giving the engine an ...