Email and SMS marketing are both very direct response-focused channels. One valuable aspect of performance-focused channels is that they naturally lend themselves to effective performance measurement.

In today’s omnichannel landscape, retailers must juggle multiple communication tools, which increases frustration, disrupts ...

The popularity of email marketing meant that it very quickly became over populated with spam, thus reducing the chance that your email will be interpreted as a legitimate one and actually opened and ...

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners ...

Email marketing is dying, and savvy marketers are considering the alternatives. One of the most effective ways to engage consumers is via SMS.

SMS marketing Cost effective with instant delivery, a high open rate, and better engagement levels than email, learn how SMS marketing is sending the right message Written by Shane Donnelly Updated on ...

As further proof for the TxtCart platform’s SMS capabilities, Dreamwrap Sleep saw a 400% ROI in just two weeks, and OrganiGrowHairCo calls TxtCart “top tier support,” praising its seamless setup and ...

• In a 2019 survey, 31% of SMS promo messages were read. Adding SMS Marketing To Your Store When considering adding SMS marketing to your online store, you’ll want to factor in a few things first.

“Consolidating our email and SMS marketing into Klaviyo has been a game-changer, not only for conversion and revenue uplift, but has also streamlined our workflow and enhanced our ability to ...

Unfortunately, as email marketing became more popular, problems such as spam and saturation began to reduce its effectiveness. Meanwhile, with the growth of mobile and text messaging, SMS marketing ...