Email and SMS marketing are both very direct response-focused channels. One valuable aspect of performance-focused channels is that they naturally lend themselves to effective performance measurement.

When done right, the combination of SMS text messages and email marketing can drive better business outcomes: higher sales, increased revenue, and greater customer loyalty.

In today’s omnichannel landscape, retailers must juggle multiple communication tools, which increases frustration, disrupts ...

The popularity of email marketing meant that it very quickly became over populated with spam, thus reducing the chance that your email will be interpreted as a legitimate one and actually opened and ...

I'm on a mission to review 1,000 marketing software tools and share my findings with over 100,000 small business owners ...

Email marketing is dying, and savvy marketers are considering the alternatives. One of the most effective ways to engage consumers is via SMS.

And while email marketing saw impressive holiday gains, it was SMS marketing that really stood out. According to data from Omnisend’s 80,000 brand clients, SMS marketing saw a 94% increase in ...

While the marketing channel isn’t necessarily as ubiquitous as email in 2022, many businesses still leverage it: Juniper Research forecasted that global mobile business messaging traffic would ...

Since 2014, SMS marketing has helped GreenPal stay in direct contact with its 300,000 customers nationwide, increasing sales and engagement, Clayton said.

As further proof for the TxtCart platform’s SMS capabilities, Dreamwrap Sleep saw a 400% ROI in just two weeks, and OrganiGrowHairCo calls TxtCart “top tier support,” praising its seamless setup and ...

Both SMS and Email marketing are important tools in today’s marketing mix. While both are valuable they serve different purposes, and it is important to know which tool to use for which type of ...

Unfortunately, as email marketing became more popular, problems such as spam and saturation began to reduce its effectiveness. Meanwhile, with the growth of mobile and text messaging, SMS marketing ...