But to distinguish between the two, the study had to give people the same words, laid out in different fonts. In total, the team surveyed 400 men and women between the ages of 18 and 50.

There are plenty of other formal fonts out there to use, but Times New Roman has been the standard for that kind of thing for decades. It'll always look right when you're writing a legal document ...

Halloween-themed documents may look different from those produced during the Christmas holiday, for example, just by altering the font. Brands are sometimes identifiable by fonts.

Sans serif fonts, like Arial and Helvetica, are defined by what they don’t have: those “wings” and “feet.” They have cleaner lines and are considered best for titles and shorter text.