After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

Here's a look at how the cloud leaders stack up, the hybrid market, and the SaaS players that run your company as well as their latest strategic moves. Read now SAP said it will simplify its contracts ...

Starting price: No upfront pricing for SAP Sales Cloud. Key features: SAP Customer Relationship Management (CRM) and Customer Experience (CX) products are key components of SAP Business Suite and work ...

Our first look at Gartner’s Magic Quadrant for CRM Customer Engagement Centers (CEM) showed a market littered with obsolete business applications. However, the three vendors in the Leader’s Quadrant - ...

SAP's CX pursuits are flying under the radar - but does that mean SAP lacks a CX strategy or commitment? Check out my review of SAP's latest CX moves, including a catchup with Ritu Bhargava, President ...

Software vendors are blackmailing customers, misleading them about future product releases, and selling them consulting services that are nothing more than sophisticated product pitches, blogs Ray ...

Businesses in the GCC are expected to place a high priority on customer experience in 2020, as agreed upon by 96% of the region’s information technology (IT) decision-makers, according to a survey ...

We've all heard the justifications for big-ticket IT projects. While they cost lots of money and divert focus away from the core business, they're meant to pay dividends in terms of operational ...

The game is changing for business-to-business(B2B) customer service organizations. Not only are B2B companies increasingly looking to customer service for growing revenue and brand value, but business ...

Discount Tire is well known for being the largest tire and wheel retailer in the world – but that’s not its only world title. The company also holds the Guinness World Record for the Longest Running ...