In 2022, tire company Bridgestone used the IndyCar racing series to debut a new sustainable natural rubber that it has been testing as a replacement for less environmentally friendly rubber. The new ...

Bridgestone, a global leader in tires and rubber, has announced an additional commitment of $42 million to establish commercial operations for planting and harvesting guayule – a woody desert shrub ...

If you watched the 2022 Indy Car Music City Grand Prix, you might have noticed—between the multitude of crashes, that is—cars running Firestone tires with green stripes. The green denotes the use of ...