Rolex's annual price increase saw a more than 8% hike in costs of some gold watches. ·Fortune·Stefano Guidi/Getty Images Sasha Rogelberg Updated Thu, Jan 2, 2025, 4:01 PM3 min read ...

(Lee also wore Kobe sneakers.) On his wrist, meanwhile, is one of Rolex’s best relatively recent releases: a circa 2018 rose-gold Rolex GMT-Master II.

Rolex SA, the biggest luxury Swiss watch brand, raised prices on some of its most popular models after gold values surged in 2024. The Geneva-based company, controlled by a Swiss foundation named for ...

April 22, 2024 10 New Watches That Prove Rose Gold Is the Metal of the Moment High-contrast executions pairing the pink-hued precious metal with black, grey and blue reign supreme.

In March, the price of a second-hand Rolex Daytona watch peaked at US$48,500. It’s come a little closer to Earth since, and is now around US$30,000 on the secondary market, according to WatchCharts.

One of Rolex’s most popular models, the Daytona, saw the greatest price increases. For example, the white gold version with the OysterFlex bracelet has a suggested price of $38,100 — a sharp ...