But that single watch is a big one, and it may go down as Rolex’s most significant release in years. Here’s what I think is coming.

The new U.F.A. watch represents the pinnacle of Spring Drive precision, Mr. Kirk said, but as with its predecessors, it is all in service of a rather straightforward objective.

April 7, 2025 Why the Rolex Land-Dweller Might Be the Brand’s Most Significant Watch in a Generation Radical by any standard—especially Rolex’s—the Land-Dweller not only signals the Crown ...

Over the past weeks the new Rolex Land Dweller was gradually “leaked” prior to its official announcement. The leaks followed what we would consider a fairly standard pattern, starting with ...

In 1970, Rolex released a watch nicknamed the “Texano” and it had a Beta-21 movement. If you look at the leaks about the Land-Dweller, it’s the exact same design language.

Rolex has a new Sprite GMT, and it’s a bigger deal than you might think. Rolex Back in 2022, Rolex surprised us with the launch of a left-handed GMT-Master II. The watch was in stainless steel and ...

The lack of fitted end links leaves a gap between the case and bracelet, giving the Settimo a decidedly vintage feel. Rolex Another thing to note about the Settimo is how it comes across as a vintage ...