A man looks at Rolex watches in a window display in New York. Spencer Platt/Getty Images Eighty-nine of Rolex's 123 current models included in the analysis are worth more used than new.

Rolex models like showed stronger value growth over a 15-year period, sales report said. Pre-owned watch data highlighted Rolex's resale value trends and collector demand.

Two Rolex Maniacs Debate the Brand’s Most Important Models Watch experts James Lamdin and Adam Golden argue all things GMT-Master, Daytona, and Datejust. By Cam Wolf Photography by Bowen Fernie ...

Rolex has unveiled its latest timepieces ahead of the 2025 Watches and Wonders in Geneva, with the all-new Oyster Perpetual Land-Dweller taking center stage. This marks the first entirely new ...

Rolex Oyster Perpetual Ref. 126000 Models Rolex It joins the 36 mm in the OP lineup, which comes with five new colorful dials in cotton candy pink, forest green, canary yellow, coral red and light ...

It’s not often that Rolex introduces an entirely fresh model family, making this year’s Watches & Wonders a particularly notable edition. Then again, upon closer examination, this new family ...

Other interesting findings from the “Top 15 Pre-Owned Rolex Models Sold” list include: - 8 of the 15 best-sellers were sports watches. - The Lady-Datejust took three spots in the top 15 list ...

Only two used Rolex models in the Bloomberg Subdial Watch Index gained in price over the past 12 months as buyers sought out value in a declining market. Skip to content.

The new 36 mm two-tone Rolex Explorer in Oystersteel and yellow gold (ref. 124273) is also earning a significant premium on the secondary market, with prices on Chrono24 going for 32.5 percent ...

Over the last few years, the luxury watch resale market focused on the top three Swiss brands, Audemars Piguet, Patek Philippe, and of course, Rolex. In particular, demand for Audemars Piguet's ...

Rolex has unveiled its latest timepieces ahead of the 2025 Watches and Wonders in Geneva, with the all-new Oyster Perpetual Land-Dweller taking center stage. This marks the first entirely new ...

Only the top three major Swiss brands — Rolex, Patek Philippe, and Audemars Piguet — have average resale values that are higher than retail.