Rolex made history when it became the first Swiss watch brand to surpass the CHF 10 billion threshold in sales. That year, it ...

"Everyone knows what a Rolex is. It's a status piece on ... A brand new 41-millimeter Datejust with a factory diamond dial is $17,000. A two-tone rose gold with a chocolate dial is $20,000.

Around 100 employees are said to be affected by the move, with most of them likely finding a new home elsewhere at Rolex’s new factory in Bulle, Switzerland. So while this may be bad news for ...

Not me. But here I am, a journalist in the brand’s inner sanctum, its Geneva manufacture (code for factory), and all eyes are on me. I’m sitting with two PR people, and Rolex’s heads of ...

Rolex has unveiled its latest timepieces ahead of the 2025 Watches and Wonders in Geneva, with the all-new Oyster Perpetual Land-Dweller taking center stage. This marks the first entirely new ...

Swiss watches may increase prices due to a new 31% tariff by the US, analysts say. Rolex, a leading Swiss brand, faces challenges in offsetting these increased costs. The tariffs, imposed by ...