While most people were eyeing the football yesterday at the Super Bowl LIX, watch lovers were busy scanning the celebrity ...

Unsurprisingly, NFL’s GOAT (and the sports world’s biggest watch guy) Tom Brady kept everyone guessing with an exquisite ...

The Rolex Rainbow Daytona ref. 116595RBOW in Everose Gold. European Watch Company The first official Rolex “Rainbow” Daytona debuted in 2012 and was produced sporadically in various references until ...

This year, one of the best watches unveiled at the show was a new Zenith Chronomaster Sport model. That was one of a pair of ...

Long lauded by in-the-know collectors for its technical achievements, the storied Swiss maker is aiming to go pop with an audacious new timepiece.

Daytona's annual sports-car run, the Rolex 24, began in 1962 as a 3-hour effort. It's been won by Mario Andretti and Paul ...

The Rolex 24 has enjoyed plenty of star power over the decades. Paul Newman was the most famous name ever stitched onto a ...

“The Rolex 24 was a great success for Hilton Daytona Beach with sold out dates Friday, Saturday and even Sunday night, too,” ...

It's not entirely dissimilar to a Rolex Daytona model, which has been incredibly ... The headline here is the dial, which features rainbow sapphire indices to match the baguette-cut white diamonds ...

The Rolex Rainbow Daytona ref. 116595RBOW in Everose Gold. - Credit: European Watch Company The first official Rolex “Rainbow” Daytona debuted in 2012 and was produced sporadically in various ...