2. Rolex Daytona ref. 6265 “Unicorn” ($5.9 million) Unlike the other entries on this list, the watch's price isn’t driven by celebrity or royal owners, instead, it’s a one-of-a-kind white ...

The engraved watch, commemorating Renault’s first-ever F1 win, is among the highlights of the New York Watch Auction: XII.

On Tuesday, we reported that Rolex cancelled last year’s $51,400 white gold Daytona Le Mans (Reference ... With a $320,000 price tag—which amounts to just under six times the retail price ...

DAYTONA BEACH — Good morning from Daytona and the start of the four-day Rolex 24 weekend. And the 2023 racing season, for that matter. We’ll be bringing you updates throughout the day.

The 2025 racing season at Daytona International Speedway will kick off with its annual sports car extravaganza — the 63rd running of the Rolex 24 at Daytona. The Roar Before the Rolex test session ...

The Rolex 24 at Daytona features more than 200 of the best drivers in the world, including 14 former Formula 1 stars. But the one driver they all want to see at Daytona International Speedway is ...

Among iconic wristwatches, the Rolex Cosmograph Daytona sits at the top of the heap. Built to track the times of race-car drivers—hence the central chronograph hand, tachymetric bezel ...

All four have the same reference number 16516, with the ending “6” referring to the platinum cases—made 15 years before Rolex ever made a platinum Daytona commercially available. The ...

The 2025 Rolex 24 at Daytona was finally done and dusted on Sunday, January 26. The 2025 IMSA SportsCar Championship’s season-opener, a 24-hour endurance sports car race, started on Saturday ...