2. Rolex Daytona ref. 6265 “Unicorn” ($5.9 million) Unlike the other entries on this list, the watch's price isn’t driven by celebrity or royal owners, instead, it’s a one-of-a-kind white ...

On Tuesday, we reported that Rolex cancelled last year’s $51,400 white gold Daytona Le Mans (Reference ... With a $320,000 price tag—which amounts to just under six times the retail price ...

Among iconic wristwatches, the Rolex Cosmograph Daytona sits at the top of the heap. Built to track the times of race-car drivers—hence the central chronograph hand, tachymetric bezel ...

All four have the same reference number 16516, with the ending “6” referring to the platinum cases—made 15 years before Rolex ever made a platinum Daytona commercially available. The ...