Rolex has long been synonymous with the 24 Hours of Daytona, and thanks in part to IMSA's new GTP category, it's seeing the fruits of its labor once again.

A Rolex Daytona 116508 can be purchased new at an authorized dealer for $37,550 MSRP or for around $70,000 on the pre-owned market, according to the website wristadvisor.com.

A 1999 Cosmograph Daytona, Ref. 16516, in platinum with diamond-set mother-of-pearl dial has an estimate is $800,000 - $1.6 million Newsletters Games Share a News Tip Featured ...

A Modern-Day Newman Daytona. As of June 2023, however, one didn’t have to turn to vintage to enjoy a Newman dial. To mark the 100th edition of LeMans, Rolex—a company which prides itself on ...

Looking ahead:Rolex 24 at Daytona coming fast; here's a look at entire IMSA sports-car schedule for 2024 In her years of welcoming hotel guests headed to races across the street, Bailey said that ...