I walked into to four Rolex authorized dealers in Manhattan, asked about buying a new Daytona, and was universally shot down and offered no hope. Three of the Rolex salespeople I spoke with said ...

This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

Porsche Penske Motorsport is poised for its second consecutive overall victory in the Rolex 24 at Daytona with BMW' in hot pursuit with one hour remaining in the sports car endurance classic.

This coming week brings the event that first put the International in Daytona International Speedway. It’s known as the Rolex 24 at Daytona, and has been since 1992, which is the longest stretch ...

A unique Rolex Cosmograph Daytona will be one of the highlights of Sotheby’s Important Watches auction in Geneva on May 11. The 1999 Cosmograph Daytona, Ref.16516, in platinum with a diamond-set ...

The Rolex 24 at Daytona features more than 200 of the best drivers in the world, including 14 former Formula 1 stars. But the one driver they all want to see at Daytona International Speedway is ...

The prestige of the Rolex 24 at Daytona is rooted in its 63-year history as a mecca of motorsports, and that reputation will be reaffirmed on the 12-turn, 3.56-mile road course in 2025.

ALL RIGHT. THANK YOU. MARQUISE. WELL, YOU’RE TAKING A LIVE LOOK NOW AT DAYTONA INTERNATIONAL SPEEDWAY, WHERE THE ANNUAL ROLEX 24 RACE IS GOING ON. 24 HOURS OF TESTING, THE LIMITS FOR BOTH ...

Whether you’re a fan of stock car or endurance racing, Daytona International Speedway tends to represent the beginning of a new season for motorsport fans — and the Rolex 24 is coming up quick.

Most point to the release of the “Rainbow” Daytona in 2012 as the starting point for this trend, but Rolex’s experimentation with multi-hued gems actually goes back much further. The proof?

Porsche Penske Motorsport is poised for its second consecutive overall victory in the Rolex 24 at Daytona with BMW’ in hot pursuit with one hour remaining in the sports car endurance classic. Matt ...