Car 60 Driven by Tom Blomqvist at the 2023 Rolex 24 At Daytona Rolex “This race is so special and that ... dated according to the placement of the logo: From 1964 to 1967, “Daytona ...

Flash forward to 1992, and Rolex became the endurance race's title sponsor ... The caseback of each timepiece is adorned with the Rolex 24 logo, the word ‘WINNER’ and the year.

Here, grab a Rolex 24 schedule. With all the racing going on the next four days at Daytona International Speedway, you might need one to keep track. The 24 Hours of Daytona race headlines the week.

Daytona International Speedway’s longest race is preceded by the longest wait, and it’s been particularly agonizing and interminable for one of the most successful car owners in Rolex 24 history.

The Rolex 24 is underway. 61 cars are set to compete to win one of the most coveted sports car races in the world at Daytona. #10 Cadillac Wayne Taylor Racing of Brendan Hartley misses the Le Mans ...

Thousands of race fans are flocking to Daytona Beach this weekend for the Rolex 24, and the sunshine is finally here to greet them. The 63rd running of the 24-hour race kicks off Saturday ...

ALL RIGHT. THANK YOU. MARQUISE. WELL, YOU’RE TAKING A LIVE LOOK NOW AT DAYTONA INTERNATIONAL SPEEDWAY, WHERE THE ANNUAL ROLEX 24 RACE IS GOING ON. 24 HOURS OF TESTING, THE LIMITS FOR BOTH ...

The first 60 minutes of the Rolex 24 Saturday and last two hours Sunday will broadcast nationally on NBC. USA will air the race from 2:30-6:30 p.m. Saturday. The rest will be on streaming services.

But the new-look Shank team back on the grid is just one of dozens of changes as IMSA heads into the most prestigious endurance race in North America. The Rolex 24 at Daytona begins Saturday and ...