Leaders trained in a traditional ROI model often default to it in every situation. I saw this play out in an unforgettable meeting I attended over a decade ago. I still remember exactly what the ...

Yet, many brands haven’t bought into the return on investment (ROI) potential of an industry ... A customized payment model is an overlooked but critical component for success.

But at least one industry leader is pegging ROI to a broader strategic approach and ... An organizational psychologist by training, she says the company’s model “allows us to have a much more ...

In an ROI model, if there isn’t a positive return, then I shouldn’t make the investment. Security investments have no such predictable return. If the wheel of attacker fortune doesn’t stop ...

But we can take optimization one step further by combining CPA optimization logic with an ROI model to manage to gross profit margin. Each keyword has a unique average order value (AOV ...

[F]orrester interviewed vendors, not customers, to generate their ROI model for communities. Then charges $2K for the analysis. I think [Susan] put it best: "Forrester interviewed vendors ...

This is then used to determine pre-trip ROI (net expected value divided by the trip’s expected cost and the traveler’s time value). According to the company, the model can predict low-value trips with ...