The ROG Phone 8 Pro bears the name of Asus ' gaming-focused sub-brand, but this phone targets a much wider audience than any of its predecessors. And that move pays off, at least in part.

There's also the ROG Phone Pro 8 Edition, which takes the memory up to 24GB RAM and 1TB storage — while lumping in a free AeroActive Cooler X accessory in the box for £1,299.

The Asus ROG 8 has a 5,500 mAh battery packed into it. For context, the only other devices to pack a 5,500 mAh battery are its sibling, the Asus ROG 8 Pro, and the OnePlus 12R.

The Asus ROG Phone 7 Ultimate isn’t as fast as the ROG Phone 8 Pro, and it’s much less pleasant to look at and use day to day. However, it’s more gaming-focused, and should now be cheaper too.

The base model with 16GB RAM and 512GB costs $1,200, while the 24GB RAM and 1TB storage model clocks in at a whopping $1,500. All models, including the ROG Phone 8, ship with a lightweight clear case.

Like its predecessor, the ROG Phone 8 Pro also wears a small screen at the rear, but this time it’s a dot matrix display, dubbed AniMe Vision, that hides under the device’s black matte glass back.

The ROG Phone 8 Pro starts at $1,199 for 16GB/512GB and the top-of-the-line model, complete with bundled cooler, costs $1,499. In the UK, the ROG Phone 8 starts at £949.99 and the Pro costs £1,099.

Asus has already started teasing the ROG Phone 8 just eight months after the release of the ROG Phone 7. A teaser image posted on X reveals a redesign of the rear camera island for a fresher look.

The Asus ROG Phone 8 Pro will also carry either 512GB or 1TB of storage, while the lower tier will house 256 GB. Each version will carry a 5,500mAh battery with Quick Charge 5.0.

The ROG Phone series is marketed toward gamers, and the devices have the power to back that up. According to an official post on Weibo made by the Asus ROG account, the ROG Phone 8 will launch in ...