Vin Diesel's Rock ‘Em Sock ‘Em Robots movie is coming from Mattel, and the anticipation has never been higher thanks to the success of 2023’s Barbie. First released by the Marx Toy Company ...

Mattel Films, which teamed up with Warner Bros. for 2023’s smash-hit Barbie, is planning another toy-themed movie based on the popular Rock ‘Em Sock ‘Em Robots action toy and game.

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and ...

Similarly, the long-developed Hot Wheels movie has found renewed momentum through a partnership with J.J. Abrams’ Bad Robot at Warner Bros. Pictures, promising a fresh take on the racing toy line.

Mattel has big, big plans, and a Barbie movie is just the beginning. According to a new (and very comprehensive) report from the New Yorker, Mattel has 45 toy-centered films in development. The ...