It’s been an interesting few months in the realm of streaming service branding. Warner Bros. Discovery reverted Max back to HBO Max after a baffling decision to trim the name in the first place.

A "vibrant" rebrand, a major bundling pact with NBCUniversal and a blockbuster $750 million deal to nab Formula 1 from ESPN signals a new effort for the tech giant to put its imprint on Hollywood. By ...