As Roblox looks to tie its platform to revenue opportunities, the company has partnered with Shopify as its first commerce integration partner, the two companies announced Friday. A pilot program will ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs. The offering provides ...

e.l.f. Cosmetics is applying a new layer of innovation to its Roblox experience, adding real-world commerce powered by Walmart. Starting today, beauty gurus can visit the e.l.f. UP! experience’s ...

E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...

Alongside other major brands entering the Roblox universe, Adidas is introducing digital versions of its clothing on Roblox, the brand announced Thursday. Roblox players will be able to customize ...

Brands keep betting on Roblox. New York City-based E.l.f. Cosmetics announced it will test real-world commerce on the video game platform Roblox, becoming the first beauty brand to do so. Products, ...

The developer of the extremely popular MMO game Roblox has announced today that the title will host its first ever in-game concert featuring rapper Lil Nas X. The virtual show will feature Old Town ...

RDC 2023 kicked off on September 8 at the Fort Mason Center in San Francisco, California. The event brings together creators from across the globe to connect with one another and learn about the new ...

The Roblox community is fiercely divided over whether "blocky" or "Rthro" avatars are the best. To find out what stance the platform's owners take on this issue, Newsweek spoke with Bjorn Book-Larsson ...