Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence.

“We have to make membership playable,” says Sam's Club Interim CMO W. Joe DeMiero in a LinkedIn post, promoting Roblox and other virtual gaming platforms as an emerging way to connect with a ...

Recently, many companies have been attempting to “reach out to the youth” by doing things with video games like Roblox ... reference to the famed Sam’s Club membership, which customers ...