Ritz entered the Super Bowl commercial game for the first time in 2025, and its ad for Ritz crackers stars Aubrey Plaza and others known for salty personas.

When Shannon is reminded that his "The Flash" movie trailer ran as a Super Bowl commercial in 2023, he immediately dismisses how the Ritz commercial will fare with USA TODAY Ad Meter panelists.

Bad Bunny can't help but flash his pearly white smile in new Super Bowl ad for Ritz Crackers that also features Aubrey Plaza and Michael Shannon. But his positivity and happy-go-lucky attitude ...