For the first time in its 90-year history, the Mondelēz International-owned cracker brand Ritz is running a national commercial in the Super Bowl. The ad features Aubrey Plaza, Michael Shannon ...

The commercial was filmed in November, prior to Baena's death, and made its debut during the big game between the Philadelphia Eagles and Kansas City Chiefs. Baena died on Jan. 3 from suicide.

The 60-second ad spot, which was filmed in November 2024, was Plaza's first onscreen appearance since her husband Jeff Baena's death.