The commercial is Plaza's first on-screen appearance since the death of her husband, screenwriter and director Jeff Baena. Baena, 47, who died by suicide on Jan. 3.

For the first time in its 90-year history, the Mondelēz International-owned cracker brand Ritz is running a national commercial in the Super Bowl. The ad features Aubrey Plaza, Michael Shannon ...

The 60-second ad spot, which was filmed in November 2024, was Plaza's first onscreen appearance since her husband Jeff Baena's death.