Currently, demand from Google Ads is, in most cases, accessible only via Google’s AdX SSP (although Google does send Google Ads demand to third-party SSPs for some retargeting ... ad server. For ...

The judge rejected the government’s position that Google unlawfully monopolized a third market within the ad tech industry: the market for networks that help advertisers buy display ads across ...

(Google has since retired the DFP and AdX names to brand its display-ads tech stack as Google Ad Manager.) Judge Brinkema cites an expert estimate of a worldwide ad-exchange share of 54% to 65% ...

Google broke the law "by willfully acquiring and maintaining monopoly power in the open-web display publisher ad server market and the open-web display ad exchange market," Brinkema wrote.