Retargeting is a digital marketing strategy that uses display advertising to re-engage people who have shown interest in your brand but haven’t converted into a sale. (Yes, it’s also why you feel like ...

How many times have you added a consumer product to your virtual cart only to get distracted, hesitate, or simply exit out of the window? And how many times have you seen an ad for the very same ...

Some visitors click on your homepage but leave after only a few moments. Others might scroll through your brand information more carefully and perhaps even add a few items to their shopping cart, yet ...

SAN FRANCISCO — Mobile marketers are spending a lot more time these days thinking about retargeting mobile users with mobile ads. The goal is to get people who have already downloaded their app to ...

For mobile marketers, retargeting has been and will continue to be a key growth factor and KPI of success. Retargeting improves engagement, fosters relationships, drives monetization, and most ...

Retargeting specialist AdRoll began its life in 2007 as an ordinary ad network, looking to solve the problems of display advertising that still plague marketers and publishers. The company, which grew ...

The practice of repeatedly serving up ads for products consumers previously viewed or asked about — called “retargeting” — not only works, but works so well that its use is spreading beyond simple ...

Sometimes the devil is in the details. That’s definitely the case with search data and search retargeting. Search data is the basis of search retargeting. But it is also the intersection of search and ...

People can now mute unwelcome ads on Google across devices. Last month, the world’s largest search engine announced major changes expanding users’ ability to filter and block ads. By accessing ...

Consumers have spent an estimated $394.9 billion in total ecommerce sales in 2016, which is an increase of 15% from 2015, accounting for 8% of all sales. At the same time, 81% of consumers do online ...