Align your PPC budget with business goals using top-down targets, bottom-up forecasts, and actionable performance data.

Learn how to build a smart SEO and PPC budget mix that aligns with your goals, supports performance, and stands up to executive scrutiny.

How much does retargeting cost? The great news about retargeting is that this is a sort of “reverse" pay-per-click (PPC). Meaning, you're only going to spend money when visitors click your ads ...

Don’t let your UA KPIs influence your retargeting KPIs. If you’re a mobile marketer working for an app or a business that has one, then you’re probably focusing on two types of campaigns.

Remarketing and retargeting are used interchangeably, but there are key differences paid media advertisers should be aware of. Learn more here. In online advertising, remarketing and retargeting ...

Retargeting campaign users also make 37% more revenue events in the first 30 days than new user acquisition campaigns. Retargeting campaigns, in essence, use identifiers to pinpoint users who have ...

Digital Marketing: Retargeting, once a go-to for digital marketers, now faces growing challenges—from static creatives causing consumer fatigue to its inability to serve complex categories like ...