The cookie then notifies retargeting platforms—sites a user visits next—to serve specific ads based on those pages visited.

The answer is retargeting. Retargeting, in case you may have forgotten, allows you to create a list of who has visited your website and subsequently places ads on the pages they visit after.

Research showed 59 per cent of ad impressions were wasted with standard video retargeting. Additionally, 85 per cent of consumers on the sentiment-driven journey agreed the ads were interesting, 76 ...

Once your top-of-funnel ad campaigns begin bringing in a consistent flow of engagement from both potential and existing customers, you can then shift your focus to running retargeting ads. Those who ...