How many times have you added a consumer product to your virtual cart only to get distracted, hesitate, or simply exit out of the window? And how many times have you seen an ad for the very same ...

For the first time Bing is rolling out retargeting on its ads, including for Shopping and Search text ad campaigns. Marketers will now be able to retarget website visitors on both Bing and Yahoo ...

People can now mute unwelcome ads on Google across devices. Last month, the world’s largest search engine announced major changes expanding users’ ability to filter and block ads. By accessing ...

If marketing is the art of persuasion, retargeting is that art at its finest. Learn how to segment your audience in creative ways. If marketing is the art of persuasion, then retargeting is that art ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seph Zdarko, director of data, modeling, ...

Amazon is reportedly testing a program allowing advertisers to use search queries to retarget ads across the web, according to sources cited in an AdExchanger report. The capability is available via ...

(Ad) This is an all-too-familiar experience on the internet: you click on a tempting ad for a new swimsuit because it looks perfect for your upcoming vacation. When you don't purchase it right away, ...

SAN FRANCISCO — Mobile marketers are spending a lot more time these days thinking about retargeting mobile users with mobile ads. The goal is to get people who have already downloaded their app to ...

I swear I didn’t peek. But come Friday morning, I will have to try a little harder to feign surprise when unwrapping my presents. And so will my 8-year-old daughter. The internet has simply spoiled ...