The more times you see a retargeting ad, the more times you’re familiarized with the logos, colors, etc. Another benefit of retargeting is that it allows you to reconnect with website visitors.

Retargeting By Any Other Name Is Still Retargeting. By AdExchanger. Wednesday, October 22nd, 2014 – 12:05 am. SHARE: “Data-Driven Thinking” is written by members of the media community and contains ...

Retargeting is a way for brands to serve previously engaged customers with ads that might be relevant to them. This practice increases the odds that they will engage with the ad and reenter the sales ...

Home Networking The Myths And Realities of Retargeting. ... By Ad Traders. Friday, January 15th, 2010 – 5:06 am. SHARE: “Networking” is a new column focused on the evolving roles of networks in online ...

Google Rolls Out AdWords Dynamic Retargeting For Retailers In another move to beef up its retargeting offerings–and take on retargeting platforms like Adroll, Retargeter and Mediaforge–Google ...

Adam Berke of AdRoll: Ad retargeting is the future. Do not be afraid.

He's raised $1.8 million from Metamorphic Ventures, Firstmark Capital, Lerer Ventures, and a Who's Who of ad tech angel investors, including former DoubleClick CEO David Rosenblatt, Clickable CEO ...

As online ad retargeting becomes more ubiquitous, retargeting startup AdRoll says it's growing quickly. The company wasn't willing to reveal exact revenue numbers, but it did share some statistics ...

Tailoring your online ads to individual users is one of the most potent tools in modern advertising solutions. Not only does it encourage higher click through rates than your typical generic display ...

SAN FRANCISCO: Nearly three-quarters (71%) of US marketers spent 10% to 50% of their digital ad budgets on retargeting in 2014, a new industry survey has shown.This is a significant rise since last ...