Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

A lot of folks don’t know this, but before getting heavily into SEO and blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place banners for clients above search ...

Twitter recently launched a new ad retargeting product called Tailored Audiences. The gist of it: Now, you can tag users who have visited your website, and hit them with your ads while they're ...

So you have seen a watch online and think it’s nice but you recently bought one so you can’t really justify buying another one just yet. Boom, the same watch ad follows you online where ever you go.

We've asked leading marketers about what retargeting is, and why marketers should be using it to re-engage those who have visited their site. What is good conversion rate, anyway? According to Larry ...

“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Richard Frankel, President, of Rocket Fuel, Inc. He says there’s no doubt ...

You visit a website. You leave without buying anything. You go to Facebook, and there’s an ad for the thing you just passed on purchasing. “Hmmm, that’s funny,” you might think. Then, you see ads for ...

John Wanamaker, founder of Philadelphia’s historic Wanamaker’s department store, once said, “I know that half of my advertising dollars are wasted – I just don’t know which half.” In online marketing ...

Pune, Feb. 16, 2023 (GLOBE NEWSWIRE) -- Ad Serving & Retargeting Service Market report analyses top opportunities in the market and summarize the features that are and will drive the progress of the ...

Prospecting -- the technique of finding consumers interested in specific products that they may not know exist -- can lead to 147% higher conversion rates for some industries when combined with ad ...