A lot of folks don’t know this, but before getting heavily into SEO and blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place banners for clients above search ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Twitter recently launched a new ad retargeting product called Tailored Audiences. The gist of it: Now, you can tag users who have visited your website, and hit them with your ads while they're ...

Delivering retargeted ads to mobile users is a challenging practice. Marketers must decide whether the same consumer browsed through multiple mobile sites and apps, then evaluate the extent to which ...

“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Richard Frankel, President, of Rocket Fuel, Inc. He says there’s no doubt ...

We've asked leading marketers about what retargeting is, and why marketers should be using it to re-engage those who have visited their site. What is good conversion rate, anyway? According to Larry ...

John Wanamaker, founder of Philadelphia’s historic Wanamaker’s department store, once said, “I know that half of my advertising dollars are wasted – I just don’t know which half.” In online marketing ...

Retargeting, everyone’s favorite web advertising technology, is coming to smartphones thanks to a startup called TapCommerce. The company isn’t exactly launching today, but it has been relatively ...

Prospecting -- the technique of finding consumers interested in specific products that they may not know exist -- can lead to 147% higher conversion rates for some industries when combined with ad ...

Here’s a fact that should make you uncomfortable: Approximately 92% of people who visit your website are not yet ready to purchase your product or service. They might be interested, but they’re not ...