Intent IQ, Strategus and PubMatic are partnering to help advertisers retarget iOS device owners after they’ve seen an ad on a smart TV because, while mobile retargeting is an integral ingredient to ...

Criteo, a French provider of retargeting solutions, announced Thursday that it has released the beta version of an in-app ad product that includes a deep-linking feature. In-app ads are becoming ...

It is especially important for professionals who cooperate with more than one tech provider when running online retargeting campaigns and have more than one goal in mind when managing advertising ...

Here is a look at social media retargeting and how it works, along with some best practices. While scrolling through Facebook ...

You may already know the importance of creating an ad retargeting strategy, as 98 percent of traffic on any given Web site leaves without converting. How can you bring back those visitors and ...

Retargeting is a way for brands to serve previously engaged customers with ads that might be relevant to them. This practice increases the odds that they will engage with the ad and reenter the sales ...