It's not just TikTok. Over at X (formerly Twitter), for example, the recession-indicator meme has taken the site by storm. "Saw a 10-pack of ramen noodles on Facebook marketplace. recession ...

The footage was soon uploaded to social media, and not long after, amateur sleuths identified the couple as Andy Byron, CEO of software company Astronomer, and Kristin Cabot, the company’s head of HR.