Before-and-after interviews with more than 1,000 customers in 2012 and 2013 indicate that 80% of Super Bowl ads fail to increase purchases or purchase intent, according to research firm Communicus.

The Golden State Warriors edged out the Memphis Grizzlies 121–116 in Tuesday night’s play-in tournament, securing the No. 7 seed in the Western Conference. However, during the TNT broadcast ...

This article originally appeared on Indianapolis Star: 'Super Bowl hits different': Reggie Wayne apologizes for not giving ...

driver-focused ads throughout the NFL playoffs. All three of the network's spots also aired during its broadcast of the Super Bowl, a move that sent a clear message: Not only is Fox going to ...

Celebrities have dominated the Super Bowl ad breaks in recent years, and 2025 has been no different. Just 30% of ads featured some form of star power 10 years ago; that climbed to nearly 70% in ...

A high asking price and desire for a multi-year pact could (and should) deter Los Angeles from pursuing the former Super Bowl champion. Miller getting an incentive-laden one-year deal worth up to ...

However, Miller can still provide some value for a Super Bowl contender and would be a fantastic addition to Detroit's defensive line. Additionally, the two-time Super Bowl champion will be cheap ...