If you have blonde or silver hair, don’t you always want it to look bright? Using a purple shampoo can maintain the vibrancy ...

Purple shampoo can neutralize brassiness in gray hair and enhance beautiful silver tones.

The best shampoos for gray hair are actually purple shampoos. Here’s what experts want you to know about using one, plus we rounded up the best options.

Purple shampoo can neutralize brassiness in gray hair and enhance beautiful silver tones.

We spoke with hairstylists and a dermatologist to learn how to keep gray hair vibrant and healthy, complete with their picks for the best products for gray hair.

These are the best shampoos for gray hair, including sulfate-free options, purple shampoos for brassiness, and more approved by hairstylists and hair colorists.

Additionally, gray hair is susceptible to yellowing from environmental factors, which is why many gray hair shampoos contain purple or blue pigments to neutralize unwanted warm tones.

We talked with celebrity hair stylists to find the best shampoos for gray hair. These shampoos also help hair shine, feel hydrated, and have more volume.

People often use purple shampoo to tone brassiness out of their bleached hair. Here's what you need to know about how this technique works.

Purple shampoo is designed to tone and neutralize blonde and platinum hair. Learn the right way to use purple shampoo plus our top picks.