In 2021, the first attempt to launch block noodles (instant noodles in a block, not a pot) was a failure for one simple reason. The product tasted rubbish. The brand had alienated Pot Noodle fans ...

chicken powder and red wine. Bring to the boil, then add the softened noodles, spring onion greens and choy sum leaves and combine. Give the cornflour mixture a stir and pour into the noodle sauce ...