The use of a crankshaft and throttle body in the new logo might give traditional Alpina fans hope that the brand won’t go ...

Car brands occasionally have one-off branding scandals – people hated Audi’s new logo for China and I don’t even need to get started on Jaguar’s infamous rebrand that was all over the ...

If you've ever owned, or even looked at, a Bugatti, you'll have seen its stylized EB logo. It features on every Bugatti car, ...