A “red thread” twists through the historic use of colour from animals, vegetables, minerals and synthetics. That thread associates the colour with transformation, dynamism and, above all, life.

If you're still unsure, start out with a temporary hair colour. "If you're ready to take the plunge and go for red, a great product to use would be a semi-permanent colour," says Christel ...

Back in the day, different shades of burgundy and red were very common to see on women of colour, whether their hair was permed or natural. Many of them achieved the colour with at-home box dyes ...

The team set out to definitively investigate whether the evolution of enhanced colour visual system in some primates that allows the differentiation of red from green has facilitated the evolution ...

Wear red, get noticed Contemporary psychological research seems to support some of these ideas about the effects of colour on perception. In a 2008 study by Andrew Elliot and Daniela Niesta from ...