The Container Corporation quickly put the logo in ... wasn’t as easy as the advertisements made it look. For decades, industry insiders expressed serious doubts that recycling plastic would ...

Gary Anderson, the creator of the recycling symbol, also has suggestions. He designed the symbol in 1970, initially for paper items. "It may be better just to have the symbol to draw people's ...

Coca-Cola’s breaking one of the cardinal rules of logo usage for a good cause. Brand guides warn against stretching or otherwise manipulating a logo’s shape, but for a new campaign to ...