HR leaders need to internalize that marketing to employees is an ongoing process, not something that stops after onboarding.

While marketing and marketers have increasingly taken on technical expertise, this is an interesting shift. The idea, again, will be to let people run campaigns on LinkedIn more easily bypassing ...

Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

The bottom line is that recruitment marketing is a continuous process. You never stop trying to attract top talent, and you should always be looking for ways to improve your strategy.

Throughout, keeping pace with technological strides has been essential as Shaker offers customized, creative recruitment campaigns for some of the world's most well-recognized companies, including ...

The 2025 Recruitment Marketing Benchmark Report evaluates 2024 job ad data from more than 1,300 employers in the U.S., analyzing 379 million job ad clicks and over 30 million applies.

Eli Lilly has spent the last several years reintroducing itself to the public via a series of corporate campaigns. Its latest push continues that effort but also goes a step further, inviting ...

NEW YORK and DUBLIN, April 14, 2021 /CNW/ — Avature customer, Lockheed Martin, leading global security and aerospace company, last week scooped two Rally awards for their innovative Handshake… ...

LONDON--(BUSINESS WIRE)--Appcast, the leading recruitment marketing platform powered by programmatic, today announced the launch of AppcastOne, a solution that transforms candidate engagement and ...

Marketing campaigns and initiatives have a defined beginning (launch) and end date, and include a call to action aimed to meet a specific goal (e.g. drive enrollment, foster recruitment, etc.). “Here” ...