Marketers beware, this might hurt: Using ROI to gauge impact can severely distort the true value marketing is delivering for your organization. Oh-Oh! Sure, it’s hard to have a marketing ...

The biggest questions companies have about their marketing campaigns entail what return on investment (ROI) they're getting for the money they spend. In this article, we’ll look at a few ...

Measuring marketing ROI in the right way means your marketing can be as dynamic as your market is. Dynamic — and effective. Ultimately, tracking the right metrics, in the right way (and ...

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. But in our quest to prove the return to our CEO and CFO, we’ve tried to apply metrics to ...

Marketing and advertising strategies don’t have a universal success rate. In fact, in the hands of new and inexperienced business owners, they’re more likely to fail than they are to succeed.

But is all that money well spent? And more fundamentally, does marketing actually work? Marketing ROI analysis can help answer those questions. Explore HBR HBR Store About HBR Manage My Account ...

With 66% of consumers preferring personalized content and the average ROI on email personalization being an incredible 122%, the potency of AI in transforming marketing ROI is not just a vision ...

That’s why we’ve compiled over 100 email marketing statistics, bringing together key insights on open rates, click-through rates, conversion rates, return on investment (ROI), and much more.

We recently surveyed business owners and marketing managers and found that almost 50% don't measure the ROI of their tradeshow activity. Measuring the ROI of your tradeshow marketing is slightly more ...

ROI is considered by marketers to be the key metric demanded by the CEO, CFO and other senior stakeholders to prove marketing effectiveness. More than two-thirds (41.6%) of the more than 1,300 ...

according to the latest ROI Genome Intelligence Report by marketing intelligence provider Analytic Partners. While brands that increased paid advertising saw a 17% rise in incremental sales, those ...