Millions joined in on the viral debate about the color of this $77 lace dress, made by British retailer Roman Originals. Some saw it as blue and black while others saw it as white and gold.

The retailer of the dress, Roman Originals, confirmed that the dress is blue and black in reality, tweeting on Feb. 27, 2015, "We can confirm #TheDress is blue and black! We should know!" ...

with the headline “What Colors Are This Dress?” The answers: blue and black or white and gold. The URL: “help-am-i-going-insane-its-definitely-blue.” Do you really need me to tell you what ...

To recap: A cellphone picture of a wedding guest’s dress, uploaded to the internet, sharply divided people into those who saw it as white and gold and those who saw it in black and blue—even ...

"WAIT SNAPCHAT MUST BE GLITCHING BECAUSE THERE'S NO WAY THIS IS BLACK AND BLUE," one person captioned the dress images on Twitter. WAIT SNAPCHAT MUST BE GLITCHING BECAUSE THERE'S NO WAY THIS IS ...

At one point, a friend recalled a blue wedding dress that had caught both of their eyes a few years prior: “It was a totally different dress, but it planted the seed that we were narrowing it ...