Social media marketing has become a vital component to the market mix of many businesses–large and small. After all, there are 4.9 billion people who use social media platforms worldwide and so ...

Social media is no longer just about connecting with friends. In today's digital landscape where the average person spends two hours daily on social media, these platforms have evolved beyond mere ...

To reach your brand’s social media marketing goals, you need a plan. You have to create the right content for the right audience and post it on the right channels.

Social media isn’t a reporting function—it’s a behavioral lab. And the best insights don’t come from volume metrics. They come from asking better questions.

The result was a 60% increase in return on ad spend (ROAS), and features like Text Variation helped by suggesting more captions, allowing ObjectsHQ to scale its visual content and further boost reach.

There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution ...