That sentiment is baked into the DNA of Rare Beauty, the brand founded by Selena Gomez to challenge unrealistic standards and offer a more authentic approach to beauty. It’s all about makeup ...

Selena Gomez and Jennifer Aniston brought their star power together to promote the latest releases from their respective brands, Rare Beauty and ... strategies across print, online and social ...

While the retailer typically only offers this event twice per year, right now there are even more markdowns on fan-favorite makeup products from brands such as Selena Gomez’s Rare Beauty ...

The “Love Your Rare” initiative was inspired by the brand’s ethos of changing the conversation around beauty and creating a community where everyone is welcome. Rare Beauty, founded by ...

Selena Gomez’s Rare Beauty is hosting its fourth annual Mental Health Summit on May 1 in Los Angeles. “When I launched Rare Beauty, I wanted to create a brand with a greater meaning and a ...

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign. When the effort debuted last fall, ...