That sentiment is baked into the DNA of Rare Beauty, the brand founded by Selena Gomez to challenge unrealistic standards and offer a more authentic approach to beauty. It’s all about makeup ...

The “Love Your Rare” initiative was inspired by the brand’s ethos of changing the conversation around beauty and creating a community where everyone is welcome. Rare Beauty, founded by ...

Selena Gomez’s Rare Beauty is hosting its fourth annual Mental Health Summit on May 1 in Los Angeles. “When I launched Rare Beauty, I wanted to create a brand with a greater meaning and a ...

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised. Well, after trying it out, I found myself reconsidering ...

Selena Gomez elevated minimalism and businesswear on Thursday for Rare Beauty’s 4th Annual Mental Health Summit at Rolling Greens in Los Angeles. The singer attended the summit of her company ...

And that work doesn’t fall short when it comes to crafting her very own cosmetics brand, Rare Beauty. Rare Beauty is a juggernaut brand to say the least – it remains one of Sephora’s top ...