While Selena Gomez’s Rare Beauty line had been in the works for years, it didn’t officially launch until September 2020 — right in the middle of COVID. More from Billboard ...

From 2021 to 2022, Rare Beauty sales grew 100%, according to Bloomberg. We imagine those numbers will continue to grow in 2025 and beyond. Those sales mean the growth in Rare Beauty's product line ...

Overall thoughts: Obsessed. All of Rare’s products seem to be super pigmented, so a little goes a long way. That means a 14.88 mL bottle like this could last you *years* if you use it as ...

Selena Gomez‘s Rare Beauty is expanding its palette of lip products with a line of translucent gloss, the first of its kind for the brand. In a rebellious “Spring Breakers“-themed campaign posted on ...

Data infographic showing Google Search trends results for Rare Beauty vs. Fenty Beauty from 2016-2024. Three brands stand out. When Kylie Cosmetics entered the market, it quickly gained a ...