Mental health and makeup may not seem like an obvious pairing, but Gomez’s vision has paid off. Rare Beauty, not yet four years old, is a top seller at Sephora and available in 36 countries ...

Rare Beauty is a juggernaut brand to say the least – it remains one of Sephora’s top-selling brands and raked in $90 million in 2022. But beyond the numbers and celebrity status, Selena has ...

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the ...

Sephora and Rare Beauty, founded by actress Selena Gomez, are coming back together to recognize World Mental Health Day with the second iteration of the “Make A Rare Impact” campaign. Through ...