I’ll be honest: I usually roll my eyes when I hear about yet another celeb-owned beauty brand. Because more often than not, the products aren’t good enough to warrant being in the over ...

Selena Gomez has had plenty to celebrate lately. After getting engaged in late 2024, the 32-year-old got major nods during awards season, dropped a new makeup innovation, and released a No. 1 ...

If you know anything about makeup, you know that Selena Gomez’s Rare Beauty has taken over social media since its inception five years ago. The clean beauty line by the Only Murders in the ...

It feels like there’s not a day that goes by without a celebrity launching a beauty brand. What once excited and intrigued me now has me mentally shouting, “Why, God, why?”. It sounds ...

In the great wide world of celeb-owned beauty brands, we must admit that not all are created equal. While some include products that could have used a little more time in the lab (sorry..

A huge beauty brand's £4 product is set to rival Rare Beauty's £22 blush. Fan-favourite, Boots, has had social media users nationwide in a chokehold over its latest beauty dupe. The £4 "17 ...

All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain ...

AUSTIN, TEXAS — It wasn’t until nearly five years after it launched that Rare Beauty, the beauty and cosmetics line founded by Selena Gomez, ran a major ad campaign. When the effort debuted last fall, ...

I’ll be honest: I usually roll my eyes when I hear about yet another celeb-owned beauty brand. Because more often than not, the products aren’t good enough to warrant being in the over-saturated ...