But before Johnson thought up the series, Rainier beer gained recognition by the commercials. The iconic ads were made by a trailblazing marketing agency, Heckler and Associates.

Rainier Beer’s famous “Get it yourself, Bob!” television commercial made the fed-up Marlene a feminist hero in 1970s Seattle. Courtesy Rainier: A Beer Odyssey/Washington State Historical ...

These are just a few sights from the documentary, “Rainier: A Beer Odyssey,” which showcases the legendary commercials of Seattle’s beloved Rainier Brewery that ran from 1974 to 1987.

It hasn’t always been easy for Seattle fans of Rainier Beer. There were the traumas of the 1970s, when the quintessential Seattle company was sold to the first in a string of out-of-state beer ...

Rainier Beer’s famous “Get it yourself, Bob!” television commercial made the fed-up Marlene a feminist hero in 1970s Seattle. Courtesy Rainier: A Beer Odyssey/Washington State Historical ...