Elementary and middle schools in the Pittsburgh area are flooded with a new toy. Kids spend hours creating bracelets and other things with the Rainbow Loom. Action News' Shannon Perrine takes into ...

The Rainbow Loom is a $15-17 rubber band craft set that is the currently biggest fad among elementary school kids. It reminds me of the pot holder weaving set I played with as a kid.

On Feb. 26, Kimmel wore the Rainbow Loom suit on his show. The owners of the Wixom, Mich., company, Rainbow Loom by Choon's Design, made the winning bid of $40,000.

Central NY News How Rainbow Loom rubber band bracelets became this season's hottest toy Published: Dec. 01, 2013, 12:00 p.m. By Charley Hannagan | channagan@syracuse.com 2013-11-20-mg-nana2.JPG ...

Choon tried to sell Rainbow Loom to toy stores. He was rejected repeatedly for two years until a store in Georgia, Learning Express Toys, bought a few of the toys. Then a few more.